"This natural lip tint is clinically proven to give you a 6000% increase in lips' moisture content in 28 days!" 6000%...really?? That's good if you want lips the consistency of watery Jell-O. I'll settle for lips that don't crack and bleed. This is a sheer lip stain. It goes on easily and has a wonderful minty smell. It makes your lips feel slippery, not sticky. The color does stain your lips but not as much as a regular lip stain would. However, it doesn't dry out your lips as much as most stains. I got it in Moody (dark berry) and I have found that most lip stains work better in darker colors. I would like to try one of the lighter colors but I'll probably wait until Spring. It is similar to both Sephora's Ultra Vinyl Lip Pencil (the best deal) and Nars Velvet Gloss Lip Pencil. And for you True Blood fans, they have an exclusive color.