Wednesday, December 14, 2011

The Mascara Wave #2 - tarte gifted Amazonian clay smart mascara

This product is a perfect example of how much of a sucker I am for advertising.  Amazonian clay?  Nature's perfect ingredient?  And the tube is made to look like wood.  So natural!  So good for you!  Not to mention it is "clinically-proven to increase lash volume by 121% instantly!"  Holy cow!  That's exactly what I am looking for!

This mascara goes on nicely and does seem to add volume (with two coats) to lashes without clumping.  I have noticed only minimal smudging throughout the day.  The brush is a good size and easy to work with.  Lashes are a little stiff but not brittle.  I can't speak to the long term benefits and how the Amazonian clay is intuitive making it a "smart" mascara.  Most likely the hydration comes from the second ingredient on the list, cyclopentasiloxane, a silicone that is found in the majority of beauty products.  I really like this mascara for day time.  It doesn't have quite enough oomph for night.

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