A friend highly recommended this and was seconded by another so I looked into it. $40?!?! For cover-up? Since I've been asked more than once if someone punched me in the eye when I was not wearing cover-up, I thought I'd give it a shot. It comes in a shiny gold tube (not real gold as the price might indicate) and has a brush. You click the bottom of the "pen" and the liquid moves up into the brush. I've never been able to put this kind of cover-up on with only the brush. I'm not sure if you're even supposed to. I like to use my finger so I have more control. (Tip: always use your ring or pinky finger when applying eye products, and pat, don't rub.) I got the number 2 which is still very light. It gives adequate coverage and I would say it's in the middle as far as getting into wrinkles. But, I don't feel it works any better than L'Oreal VisibleLift concealor which is about one quarter of the price. Bottom line: if you like paying more for a fancy name and packaging, this product is for you.