GOGO stands for Get One, Give One. From the website:
"The GOGO Campaign: Get One, Give One Beauty for a cause. Josie Maran has teamed up with City of Hope, a leading cancer research, treatment, and education institution, to launch the Get One Give One Campaign. For each GOGO mascara purchased, Josie Maran Cosmetics will donate one mascara to a City of Hope cancer patient/survivor (up to 5,000 units). Thereafter, through Aug. 2012, $1.00 from the sale of each GOGO mascara will be donated to City of Hope's research, treatment, and education of women's cancers. Minimum donation of $25,000. With your purchase, you are helping women look better, feel better, and build self-esteem. Now isn't that beautiful?"
A cosmetics company with a conscience? I wrote about Josie Maran's 100% argan oil which is the base of her line. This sample mascara contains argan oil to help nourish your lashes. Or so they say. I won't find out because I don't think this one is a keeper. The "patented Triple V Brush" was big and fairly thick. The mascara went on smoothly but it didn't seem to maximize lash separation. The formula stayed on fine and didn't run. However, I don't think this is worth $22. It is very middle of the road and you can find something that works as well for less than half the price in the drugstore. Then again, this company does help cancer patients and women in Morocco who harvest the argan oil and that is something to consider. Of course, you could always donate the money you save on the product to a charitable cause!